Elseve: Growth Booster

For the launch of the new Elseve Growth Booster line I directed a series of testimonials with real people across Czechia, Slovakia and Hungary. Because the product supports hair growth and reduces hair loss the stories needed to feel personal. We followed three moments. Initial interviews captured how hair loss affected participants lives. Six weeks of home videos showed their everyday experiences. Final interviews revealed visible changes in their hair and confidence.

I led the Czech and Slovak conversations while a local speaker handled the Hungarian interviews using my directorial guidance. I chose a simple documentary style so the focus stayed on real experiences and product results.

The campaign performed exceptionally well with over 2 million views, an average watch rate of 80 percent and a 4 point increase in market share. The testimonials even outperformed the global TV commercial which led the client to include them in the second wave TVC.

 Client: Elseve
Agency: Bubble
Production: Bubble
DoP: Aleš Svoboda

CONTACT

Silvia Kolesárová
photo@madeby.sk
+420 773 285 295

BILLING ADDRESS

Silvia Kolesárová
Osadní 869/32,
170 00 Praha
IČ: 03414850  |  DIČ: CZ683542046