Maybelline: Affordability campaign

This campaign presented Maybelline as an accessible brand with a diverse portfolio. The main challenge was reaching millennials and gen Z since these groups usually look for very different things. I bridged that gap with a style inspired by the early two thousands. Millennials connected with it through a sense of real nostalgia while gen Z saw it as a current trend.

As the director I worked with a clear and playful energy that helped the whole concept feel natural to both groups. The project also called for a thoughtful use of the budget which made each creative choice even more intentional. The campaign delivered strong results including a two percent increase in the price accessibility index and a six percent sales uplift compared to the plan.

 Client: Maybelline New York
Agency: Bubble
Production: Bubble
DoP: Aleš Svoboda

CONTACT

Silvia Kolesárová
photo@madeby.sk
+420 773 285 295

BILLING ADDRESS

Silvia Kolesárová
Osadní 869/32,
170 00 Praha
IČ: 03414850  |  DIČ: CZ683542046