I created the key visuals for this campaign. The goal was simple. Show that Magic BB Cream works for everyone from complete make up beginners to mature skin that knows exactly what it wants. We brought together three models from three different age groups and built a visual story that celebrates beauty at every stage of life.
The campaign went far beyond what anyone expected.
It achieved a return on investment of 305 % and within 6 weeks the market share grew by 9.9%. The strong results did not go unnoticed.
The project received the Bronze Effie award which confirmed the real effectiveness of the entire campaign.
Client: L'Oréal paris
Agency: Bubble
Production: Bubble
Silvia Kolesárová
silvia@madeby.sk
+420 773 285 295
Silvia Kolesárová
Osadní 869/32,
170 00 Praha
IČ: 03414850 | DIČ: CZ683542046