Ready to Glow? was a lively campaign built around a trio of Maybelline favorites: the Instant Anti Age Eraser concealer, the Lifter Gloss and the hero of the story, the Glow Perfector. Together they give customers a quick refresh or a full morning look when time is doing that annoying thing where it runs faster than they do. The idea played with the phrase ready to go turned it into ready to glow, because this mix delivers a radiant finish in just a moment.
We created two storylines for two audiences. Gen Z followed a chaotic morning in which the heroine wakes up late but still leaves the house looking bright. Millennials got an active woman who needs a post gym touch up before heading back into the world. I directed both spots and photographed the key visuals for each, keeping the energy sharp and the glow effortless.
Client: Maybelline New York
Agency: Bubble
Production: Bubble
DoP: Aleš Svoboda
Silvia Kolesárová
silvia@madeby.sk
+420 773 285 295
Silvia Kolesárová
Osadní 869/32,
170 00 Praha
IČ: 03414850 | DIČ: CZ683542046