This was my third project for the True Match range, and I directed the video content for the digital part of the 2025 campaign, which introduced the iconic True Match foundation in its refreshed packaging. The campaign also presented a new ambassador for the Czech and Slovak markets, actress Aňa Geislerová, while Ramona Kiss continued as the face of the Hungarian market.
I directed a set of short formats for digital, including a ten second spot with Aňa that feels like a peek behind the scenes of a TV commercial blended with beauty shots, a six second bumper with Ramona, and a series of longer informational videos where both Aňa and Ramona explained how to choose the right True Match shade.
Client: L'Oréal
Agency: Bubble
Production: Bubble
DoP: Aleš Svoboda
Silvia Kolesárová
silvia@madeby.sk
+420 773 285 295
Silvia Kolesárová
Osadní 869/32,
170 00 Praha
IČ: 03414850 | DIČ: CZ683542046