For the thirtieth anniversary of McDonald’s in the Czech Republic, the brand introduced its very first local limited edition merch, and the launch deserved a playful spotlight. I photographed the campaign as a series of fashion inspired images featuring three popular influencers, Honzi Michálek, Lady Zika and Yababy. In the studio we built a set of oversized props drawn from the iconic patterns of the McDonald’s visual identity, which gave the merch a bold and slightly surreal stage. The result felt fun, celebratory and unmistakably McDonald’s.
Client: McDonald's
Agency: Bubble
Production: Bubble
Retouch: Vojtěch Zikmunda
Silvia Kolesárová
silvia@madeby.sk
+420 773 285 295
Silvia Kolesárová
Osadní 869/32,
170 00 Praha
IČ: 03414850 | DIČ: CZ683542046