McDonald’s: Spicy Chicken

This project introduced the seasonal spicy chicken at McDonald’s with a campaign created for gen Z. I shot the photographs for the digital rollout and leaned into a bold visual style that matched the attitude of the product. I used ultra wide lenses and strong direct light to push the intensity of each scene with a focus on the heat of the food and the excitement of the customer. The images needed to feel loud confident and a little chaotic which helped the whole story come alive.

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 Client: McDonald’s
Agency: Bubble
Production: Bubble

CONTACT

Silvia Kolesárová
photo@madeby.sk
+420 773 285 295

BILLING ADDRESS

Silvia Kolesárová
Osadní 869/32,
170 00 Praha
IČ: 03414850  |  DIČ: CZ683542046