This project introduced the seasonal spicy chicken at McDonald’s with a campaign created for gen Z. I shot the photographs for the digital rollout and leaned into a bold visual style that matched the attitude of the product. I used ultra wide lenses and strong direct light to push the intensity of each scene with a focus on the heat of the food and the excitement of the customer. The images needed to feel loud, confident and a little chaotic which helped the whole story come alive.
Client: McDonald’s
Agency: Bubble
Production: Bubble
Silvia Kolesárová
silvia@madeby.sk
+420 773 285 295