I directed the full launch campaign for the new Revitalift Laser Eye Bag Instant Eraser, which delivers visible results in fifteen minutes by reducing puffiness and smoothing fine lines. The campaign ran in Czechia, Slovakia, and Hungary, and combined a TV spot with local ambassadors and digital testimonials from real users.
For the TV spot, I directed both the scenes with our ambassadors, actress Aňa Geislerová for the Czech and Slovak version, and Ramona Kiss for the Hungarian version, as well as the testimonial segments. My role was to define a visual tone that stayed true to the global communication, while bringing in a sense of scientific credibility, which the creative agency wanted to highlight through the concept. The film blended locally shot scenes, product packshots, and global footage showing the product in use, and my task was to bring these elements together into a coherent whole.
I also directed the testimonial videos including dramaturgy and conversations with the women before and after using the product.
I focused on capturing their real reactions and shaping their experience into a clear thirty second story.
In Hungary the interviews were hosted by a local speaker working from my directing notes.
Everything was produced in a single shooting day and the campaign delivered strong results with a four percent lift for the entire Revitalift Laser range.
The Eye Bag Instant Eraser became the number one product in the eye care category.
Client: L'Oréal Paris
Agency: McCann Prague & B&T
Production: Bubble
DoP: Tomáš Šťastný
Silvia Kolesárová
silvia@madeby.sk
+420 773 285 295
Silvia Kolesárová
Osadní 869/32,
170 00 Praha
IČ: 03414850 | DIČ: CZ683542046