I directed the launch campaign for the new Revitalift Laser Creamy Serum featuring Melasyl, designed to visibly reduce dark spots while improving overall skin tone and radiance. The campaign was created for the Czech and Slovak markets, with actress Aňa Geislerová in the leading role.
For the TV spot, I directed both the hero scenes with Aňa Geislerová and the product-focused sequences, balancing the premium beauty aesthetic of the brand with the scientific credibility behind the formula. The creative concept highlighted the product’s efficacy through a clean visual language, while staying aligned with the global communication of the launch.
Client: L'Oréal Paris
Agency: McCann Prague & B&T
Production: Bubble
DoP: Tomáš Šťastný
Silvia Kolesárová
silvia@madeby.sk
+420 773 285 295