For the Philips Sonicare for Kids digital campaign, I photographed the visual assets and directed a spot that let children become the official experts on brushing. In their own words they explained why Sonicare feels fun to use and what the toothbrush can actually do, while on screen their delightfully simple descriptions translated into clear product benefits for parents.
Instead of a fixed script I guided the kids through a light conversation about brushing, about why they enjoy Sonicare and of course about Sparkly, the beloved mascot who motivates them through the app. The campaign performed so well that what was meant as a one off activation grew into a long term asset, with the client extending its use across more years and markets.
Client: Philips
Agency: Bubble
Production: Bubble
DoP: Vasyliy Rusyn
Silvia Kolesárová
silvia@madeby.sk
+420 773 285 295
Silvia Kolesárová
Osadní 869/32,
170 00 Praha
IČ: 03414850 | DIČ: CZ683542046